Have you ever wanted to start a side business but hesitated because you knew you’d need a website? Or missed out on customers because your small business doesn’t have a site yet?
If you’re not a tech-minded person, setting up a site can be seen confusing and time-consuming if you do it yourself–or expensive if you hire someone else to do it.
Those worries are understandable. However, it’s 2019.
A website is a must if you want to reach your target market, and setting up a website is a lot easier than you may realize, especially if you use WordPress to set it up.
There are many reasons why your organization will benefit from using WordPress as your website’s CMS platform. But those are the reason we think are the one you should know!
No license fees
WordPress is open-source: there are no license fees and all software updates are free for life!
No vendor lock
You will never be tied to long contracts and you can change suppliers with ease.
You own your data
Your data will never be locked in a supplier’s propriety system. You own all of your data and can walk away with it anytime you want with zero charges for exporting it!
WordPress gives you the best start to score high in search engines, in fact, WordPress is the platform of choice for SEO professionals.
WordPress has a comprehensively peer-reviewed source code. The most security-conscious organizations such as Facebook and Government use WordPress – running exactly the same version as you do!
Do you need your website to connect to Salesforce, Pardot or MailChimp? What about tracking, membership, user accounts or forums? WordPress has you covered.
WordPress makes it easy to build multilingual sites with its WordPress Multisite setup or use of popular translation plugins.
Whatever your benchmarks are, WordPress is ready to meet them. Need to cater to an international audience? WordPress can hook into your favorite CDN and deliver your content in top speed around the globe.
WordPress has a stable code base, rich infrastructure and continuous development which make it one of the most stable and safe-to-use pieces of software out there.
User-friendly and familiar
WordPress is so popular because it’s so easy to use. There’s also a minimal learning curve so your staff training costs are minimal too – on top of it, chances are your employees have worked with WordPress before so they will be able to use your site with no training whatsoever!