With over 90% of people being influenced by online business reviews in 2018, it is little wonder Google is often the very first point of contact potential customers have with a business.
Google Reviews can be the deciding factor that helps a potential customer choose between your business and your competitors. In addition, Google Reviews are important ranking signals for local SEO and one of the most significant ways you can promote confidence in your business.
Why Google Reviews Are So Important
When people search using keywords on Google, often reviews will appear in search results displaying both as map results and search results. Clicking a pin on the map can give a new customer essential information about that business: opening hours, contact details and the business address.
Online reviews are very important if you want to grow your business.
Google Reviews directly affect:
1) How your business ranks in search engine results:
Google Reviews are favored by Google in search results, and are listed in applicable results – so if you’re after a good ranking on Google, start hunting more Google Reviews!
2) The potential customer’s decision to seek out your business’ products or services:
When a prospective customer is at the stage of reading your business’ Google Reviews, they will usually have decided your business could potentially fulfill a need they have, whether it be a product you sell or a service you provide. As they proceed to the point of making their purchase decision, Google Reviews can wield a powerful influence.
Google Reviews create trust and act as an all-important personal recommendation. Google Reviews can potentially establish your business as being both reputable and reliable.
We all look for unbiased recommendations from friends and family when seeking out a product or a service. Feedback from a company’s past customers can be the next best thing. This is exactly why more people than ever before are seeking out Google Reviews prior to a purchase commitment.
How do I start getting reviews?
Next, invite your satisfied customers to leave a review for you. Why not include a call-to-action in a follow-up after sales email? Integrating a call-to-action within your email marketing is an opportunity not to be ignored!
Make sure you don’t leave it too late after your successful transaction – or ask too early, you want to give your customer time to use your product or service in order to garner the best review.
When you include a call-to-action in your e-marketing, ensure you add a link that makes it easy for customers to post their review on your business’ Google+ page. This will allow customers to quickly and simply provide you with a Google review. Long-term and repeat customers should also be invited to leave their reviews – and remember to thank your customers for taking the time to review your business.
Remember to promote your Google+ page via each of your social media platforms. Consider offering giveaways, discount codes or loyalty offers for those who provide a review and/or follow your Google+ page.
Incorporating a call-to-action button on your website that encourages your customers to share their experience with your business by leaving a review is another way to encourage people to review your business.
Remember, there are no bad reviews. Poor reviews are an opportunity to show off your 5-star customer service in action by providing a swift and direct reply to your unhappy customer. Your response should both address the problem and offer a solution. Fantastic customer service provided in response to a poor review can turn a less-than-stellar review into an online reassurance for potential customers. Your response to a poor review can demonstrate to your future customers that you are quick to act to rectify any issues. Rather than a negative, you can turn a poor review into an assurance to potential customers that you will be swift to address the situation appropriately if they are dissatisfied in any way.
Is it easy for your customers to leave you a positive review? JTS Tech Services can help you to create and implement an effective strategy to encourage great customer reviews. Why not contact us for a review of your SEO strategy today?