JTSTech Services

Blog

Notes from the workshop.

Practical, opinionated thinking on building for the web — platforms, commerce, cloud, performance, security, and AI.

Strategy

Custom build or platform: how to actually choose

Platforms like WordPress and Shopify are genuinely great — until they are not. Here is a framework for figuring out which side of the line your project sits on.

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E-commerce

Shopify vs WooCommerce: which fits your store

Both platforms can run a great online store. The differences that matter are not the ones most comparison articles focus on.

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AI

Agentic commerce, explained for store owners

AI is moving from a search tool to a buying agent. Here is what that shift actually means for people who run online stores.

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AI

Putting LLMs to work inside your team

The most valuable AI deployments are not customer-facing chatbots. They are internal tools that make your existing team dramatically more capable.

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Performance

Why a faster site makes you more money

Page speed is not a technical vanity metric. It is a direct line to conversion rate, search ranking, and customer retention.

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Software

Build or buy: choosing a CRM that actually fits

Off-the-shelf CRMs promise everything. They deliver features you never asked for and gaps you can't fill. Here is how to decide whether to buy a platform or build something that matches the way you actually work.

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Cloud

GCP or AWS? Picking a cloud without overthinking it

AWS has more services. GCP has better pricing on compute and a cleaner data story. Neither one is right for everyone. Here is how to cut through the noise and pick the platform that fits your actual workload.

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Security

Security belongs in the foundation, not a patch

Retrofitting security onto a live application is expensive, incomplete, and sometimes impossible. The decisions that matter most happen in the first weeks of a project, not after something breaks.

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E-commerce

Headless commerce, in plain English

Headless commerce gets oversold as a revolution and undersold as a practical tool. Here is what it actually is, when it genuinely helps, and when a traditional store is still the right call.

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CMS

WordPress in 2026: when it still makes sense

WordPress gets dismissed by developers who have moved on and recommended by agencies who benefit from its ecosystem. Here is an honest look at where it still delivers and where something else will serve you better.

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Process

From idea to launch: how we actually build

Most agencies hand you a project plan and a Gantt chart. Here's what actually happens inside a JTS build — the decisions, the checkpoints, and why we structure it this way.

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Strategy

The real cost of a cheap website

A $500 website sounds like a deal until you calculate the business it cost you. The math on cheap web development is worse than it looks.

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AI

AI agents that actually help your customers

Most AI chatbots frustrate customers more than they help them. Here's what separates the useful ones from the ones that send people straight to 'speak with an agent.'

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SEO

SEO for the AI-search era

Search is changing faster than most SEO advice has caught up. Here's what actually moves the needle when AI overviews and chat-based search are reshaping how people find things.

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Web

Migrating off a legacy site without the pain

Legacy site migrations go wrong in predictable ways. Understanding where the risk actually lives — before you start — is the difference between a clean cutover and a month of firefighting.

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